What Is Ebay Click And Collect?

Click and Collect: Amazon's Impact on the Retail Landscape

Click and collect is a hybrid model in which people purchase items online and pick them up in-store or at a centralized collection point. The hybrid model is designed to make the process of making in-store purchases simpler. When a customer purchases a lot of items, click and collect can save a lot of time.

The model is becoming more popular in supermarkets. The shopper selects the items online and specifies a convenient pick up time. A customer picks up items from a personal shopper at an appropriate time.

Delivery of larger items can be made more convenient by centralized collection points that serve geographic areas away from retail facilities. It is possible to deliver multiple orders to a collection center when it is too expensive to deliver to individual customers. Click and collect is one of the changes to the retail landscape attributed to the Amazon effect.

In-Store Pickup for Online Orders

Delivery costs can be high depending on the type of merchandise customers are buying. In the US, 70% of supermarket shoppers would pick up items in store to avoid shipping costs, and 30% would not wait for delivery of their online order. When timing is important, in-store pickup is especially useful for customers buying online just prior to the weekend or at peak shopping periods such as Christmas and Easter.

It can help solve delivery problems for customers living in apartment blocks or working in properties that are difficult to access. Customers are ordering online and then picking up their purchases at their work or home office. Retailers can save a lot of money.

It reduces operational costs. Retailers are finding that in-store collection gives them more opportunities to connect with customers and enhance the customer experience. Almost 50% of shoppers who come into the store to collect their online purchases make an unforeseen purchase, which is a benefit for retailers.

A study by Bell and Howell of 530 shoppers found that 49 percent of customers were likely to purchase an additional item when picking up their online order. Customers feel more comfortable with returns if click and collect is offered. A report from packaging companyUPS found that shoppers are more likely to purchase online if they can return the product in store.

Some retailers are charging a fee for pickup in order to recover costs, which is why most of the retailers provide in-store collection for free. Ikea Australia recently announced its fees which range between A$59 and A$149. Super Cheap Auto recently announced shoppers could click and collect their purchases within 90 minutes, and is now exploring how it can be reduced to 60 minutes.