What Is Facebook Insights?

Likes and Reach of Your Page

If you are focused on growing your Page, you can quickly see your growth by looking at your Page Likes and Reach. If you are posting more videos to drive engagement, you can see if your strategy is working by looking at your video views and post engagement. You can set your data range at the top of the page and compare the averages of each metric by clicking on the metric.

If you see a spike in reach, engagement or negative feedback, you can click or drag to find out more. During that time, you will see active posts on Facebook. See your breakdown.

If you prefer numbers over visualization, you can click or drag to select a date range on the Total Reach graph to see your total, organic, and paid reach in a table format. You can tell which type of posts do best on your Page by looking here. If you find that videos have the highest average reach and engagement, you could experiment with posting more videos.

The second half of the page shows you the information about your upcoming and past events. You can use the drop-down menu toggling between upcoming and past. Click to see more information.

Clicking on a video title will bring up a pop-up with more information. You can see more insights by clicking on any of the statistics. Audience Insights is a tool within Facebook Ads Manager that is more powerful than the People tab.

How to Understand Your Facebook Insight Dashboard

You can use Facebook Insights to track user behavior and post performance on your business page. The platform provides metrics like page views and post reach for paid and organic posts, but also recommends competitor pages to watch and track. You can see incoming data from your business page, such as how users are interacting with your content, and how your page compares to competitors.

The Ads InsightsAPI allows you to get ad data to track your ad performance. The exact data that marketers want to track is possible with the API. To get the data from the API, you need to determine what data you want to pull and create an access token for that, so that only your team can access that information.

You will need to determine where to import that data, like using the Marketing Hub or using the software that comes with it. The video below has tips on how to understand your video insights. It shows you how to navigate your video insights dashboard and what your insights can tell you.

Facebook Insight: Measuring Competition and User Interaction on Your Page

You need to know the objectives you want to reach for your Facebook strategy and you need to measure statistics to know if you are on the right path. If you know how your page is working, you can improve your social media strategy and know what decisions to make. Thanks to Facebook Insights, you can see all the data and user interaction your page to see if what you are doing has an impact on the platform.

You can track general data from your page of followers in Facebook Insights. The data on your Facebook page can be found in Facebook Insights. You can see the visits to the timelines and tabs, the mentions and publications of other users on your page, and the external sources such as websites, search engines and other media.

You can add up to five observation pages to analyze everything your competition does in order to give you an idea of where they are and where you are, and which actions to strengthen and which ones you should stop implementing. You can see the number of users who have viewed your publications and the percentage of followers you have. It shows the percentage of users who have interacted with your publications.

Facebook Insight: A Tool to Analyze the Audience of a Business

It is important that the business owners drill down all the details of the process in order to get the results from the interaction they have with their customers. The features of Facebook Insights are important for the page owners in the platform of Facebook. You can easily make sure that the audience you want to analyze is selected in the tool of Facebook Insights after you go inside.

You have many options. You can choose from a number of options to narrow down the audience according to your preferences. You will be able to see the pages that the users and audience like.

You can tailor the content that you post to match the needs and preferences of your customers. The only way that will be possible is if you use the Facebook Insights tool. They will be able to ensure that the ad campaigns are all starting with the help of amazing targeting after some important and organic tests on Facebook.

Pages to Watch Option

The pages to watch option helps you to compare your page and posts with others. You can add pages through the option add pages. You can click on the page name to go to the page and deeper dive on the content.

You will see a below screen when you click on the export data option. You can download the data in a variety of ways, from page data to post datand video data. Net followers are the next thing in followers.

Net followers graph can help you understand how many people were following you, how many people were following you organically, and how many people were following you through paid media. You can divide the report into like or love, wow or sad, and it will help you to understand how people are reacting on your posts. Total reach is the last report under reach.

The total reach is the number of people who have seen your page. If the reach is decreasing then it means the content is not working. The actions on page help you to understand where people took the action the page.

The total action the page is shown in the below screen. Most actions have happened on button clicks. You can see the audience retention report by clicking on the option.

Facebook Audience Insight on Mobile Device

Facebook Audience Insights is a part of the research tools that the company offers. Many advertisers use the Audience Insights tool in Facebook Ads Manager to analyse demographic and likes of their audience. The affinity score is a score that shows how likely your audience is to like a page.

A higher affinity score means you are more relevant to your audience. To the differentAPI's that are accessible to developers. The Audience Insights API was offered until the end of the year.

Next to the main Facebook mobile application are different apps. The app for page managers and group managers is available. Audience Insights is only available on desktop devices, and it's not a mobile app.

To save your audience, you should click on'More' in the top menu and then 'Save As'. You can save the name of your audience. You can open the audience again and save it again as an updated version.

The Number of Automatic Views and ad Break in Videos

The number of unique users who performed a specific action is shown in the metric. The metrics generated with the unique suffix are approximate. The percentage of all automatic views is the number of times your videos are played.

40 equal intervals are the number of videos divided into. The video was live and this metric does not count impressions. Retention graphs show more impressions later in the video.

People might start the video in the middle, save it, and then watch it again from that point. An estimate of the amount you earned from ad breaks in a crossposted video is based on the number of impressions and CPM of ads shown. There are content ownership claims that may affect actual payments.