What Is Facebook Live?

Add a filter to Live Reactions

To add a filter to your live video, you need to go to the app on your phone and tap the wand icon. You can select it with a tap. You will be able to draw or doodle on the videos.

The same reactions are featured in Live Reactions. You can choose between Love, Wow, Sad, or Angry and then you can see those reactions on top of the broadcast. Live Reactions appear and disappear in real time, and when your friend reacts to your video or to a video you are both watching, you will see their profile pic and a starburst before their reaction appears.

Facebook Live Broadcast

According to Vimeo, 80% of online audiences are watching video on Facebook Live as of 2018, which is a huge increase from the previous year. It's no secret that videos on Facebook Live see 3X the engagement of traditional videos shared on Facebook, and millions of users live stream on Facebook around the world. Why are marketers so excited about it?

It's a fun and simple way for them to communicate their brand stories and build relationships with fans and followers in real time. Facebook Live started as a mobile only feature, but now it can be broadcasted from both mobile and desktop computers. We will show you how to broadcast from mobile and desktop devices.

You can also go live on your own page. The status bar should be opened by tapping the text that says "What's on your mind?" The "Go Live" option is shown below.

If you give a description, it will show up on people's News Feeds as a status update above the video. To get people to watch, you need to write a headline that will catch their attention. The White House broadcasted a live example.

The video description appears at the top of the live video when Facebook users view it, like a photo caption or status update. Your broadcast can last up to 90 minutes. The longer you broadcast, the more people will see your post.

Facebook Live Video Marketing

You can broadcast a live video on Facebook through your company page or personal profile. The ones who are using it seem to be reaping the benefits, as many marketers are still getting their heads around it. Businesses can control their audience once it has ended on Facebook.

When a page is going live, page followers and visitors may get a notification. You have probably heard that video marketing is effective, but did you know that Facebook Live videos get 3X higher engagement than videos that are no longer live? AdWeek says that Facebook Live videos get 5X more views than standard photo posts.

It is possible to show off your company's unique personality and values on Facebook Live, from strolling around the office and showing off your space, to interviewing employees, or sharing a sneak peek into a company outing or event. Sharing your culture with your audience can help you recruit new hires or get new followers interested in your brand. You may be curious how else you can make your Facebook Live video successful, like having a strong and dependable internet connection.

It can be hard to host a video and reply to comments at the same time, so you should have a colleague answer your comments in text form, and then prompt you to answer the most relevant questions during the actual broadcast. The best results for your Facebook Live recording will be if you choose a high-quality image of a person with minimal distraction, as this will get late viewers to click play and tune into your recording. You can use a text-based image to give Facebook browsers an idea of what the video is about before they watch it.

How to Make Sense of Your Video

How-to and product demonstration videos are used by marketers to drive customers towards a purchase. They are effective in their written form. Live video is interactive and immediate.

It's perfect to increase sales. In some cases, you can live without a plan or expectations. You can say hello to someone, rant, or answer a few questions and connect with people.

You should keep at it, the best advice you could ever get is to keep at it. Live video streaming of Facebook is a valuable tool. People are using it to find new audiences or connect with existing ones.

Some want to sell products or services. Others are interested interacting with people. Slow internet connection is a common reason for blurry video.

How to Boost Your Facebook Live Broadcast

The easiest way to deliver high-value content to your community is to ask them what they want to learn. The easiest way to get people excited about a topic is to let them pick it. Polls, ask people what they want to see, or create themes based on questions and comments from the community are some of the ways to do it.

Try a few options to see how you look for your audience. It's not ideal for an interview-based video to have you shoot too close to the camera. If you want to have an intimate chat with your audience, that could be the vibe you want.

Martha Stewart uses a horizontal portrait to show more of her surroundings, which are from her own Martha Stewart Home Depot collection. The video from the ASPCA is an example of a Facebook Live stream that keeps its viewers on track. They launched a campaign to find homes for their dogs.

The volunteers in the video were taking the puppies for a walk around New York. Facebook live is a great way to see your brand in action. Your responses keep your audience on their toes.

You can manage all your Facebook messages in one place. You can ask for new questions and comments. The people who view your videos like to be appreciated, so show them some love.

Facebook Live Streaming Software

As people comment, live share, tag and engage with each other, it also opens up space for other possibilities and possibilities for all. Digital celebrities, content creators and hobby users can use the live streaming software to capture, record, and broadcast their work online. It is one of the fastest-growing live streaming software for Facebook that helps the creator in developing more interactive video streams with trending tools to attract new followers.

LiveReacting is designed with a strong algorithm that increases engagements on a live stream by 5 to 10 times over normal streams on the platform. The site tools and features allow users to create good videos in less time. They have over 20 templates with different interaction mechanics designed to go with different types of posts.

It is one of the most powerful live streaming software for Facebook that has several features that help in recording and mixing video content but also broadcast it in many desirable ways. VMix has a professional dashboard that is capable of broadcasting in 4k. The software has many templates, transitions, animation and layout that suit the user agenda.

A Comparison of Different Live Streaming Settings

There are a few things every streamer should be able to choose from when choosing the best live streaming settings for their platform. The best settings for live streaming are not always the best. The quality of the video is important, but so is the quality of the live streaming.

To keep your live stream stable, your video and audio bitrate should always be 20% lower than your upload speed. If you have a 10 Mbps upload speed, your video and audio should be less than 8 Mbps. Higher resolutions will demand more from the computer.

The YouYube bitrate settings can vary greatly because of many factors. If you're unsure of the best quality for your stream, you can use a live software such as ManyCam, which can define it automatically for you to achieve the best quality. There are many options when it comes to live streaming on the internet.

The best live streaming settings will depend on your setup. If you want a reliable stream base, you should aim for the highest quality stream. To find the sweet spot between stability and quality, you will need to run a lot of tests.

The fastest preset is the one you should start with when determining the best settings. Make sure that works. When you start losing stability, increase the quality.

Sprout Social: A Solution for Live Video Streaming

You can now provide a video stream vian API, and even plug into professional equipment, thanks to the evolution of a professional broadcast platform. You can still do a Facebook Live stream on a phone, but you can use more advanced equipment and tools as you go, and you can graduate to more complex and professional equipment as you go. The boundaries between the private and professional spheres must be defined in order to use social media for small business.

Business is based on people-to-people relationships. A live session can be a great way to personally brand a business owner. It can be an inbound marketing component that leads to your offering.

If you have an established social media strategy, live sessions should be integrated into it as a means of engaging your audience and gaining more followers, who can promote it. In the US market, you can use Facebook Live to promote your products and make purchases without leaving the video. A live session should not be a part of a social media marketing plan.

It should be a piece of your social media content calendar with posts ready for it and the session itself ready for future communications. You will go to the Facebook Live Producer to decide on the stream key, a pair of eyes or the camera. You will connect to the Facebook Live Producer again at the scheduled time.

Check your internet connection and make sure your video and sound quality are okay. If you are new to live streaming, don't use any of the options. You might want to look at the interaction options you have for a live stream.

Facebook Gaming

The company launched a dedicated mobile app to make it easier to play Facebook gaming. What is Facebook gaming? Should you care about how it works?

We're covering the information you need to know. You might be interested in Facebook gaming because you want to stream yourself. The process is fairly easy.

You can make money from your stream once you've been approved to join the Level Up Progam. You will be able to get Facebook stars from viewers. Facebook will pay you a small amount for every star you send.

You need to earn at least 100USD or 10,000 Stars to get paid. You will need to set up your payouts before that. You can get virtual gifts with differing Star values from viewers of your stream.

Don't start your career thinking you'll be rich in a few weeks. The app is similar to the twitch app in that it allows you to easily access and watch videos from your favourite streamers. You can interact with Facebook groups and comment on the streams from within the app.