What Is Facebook Video?

Add a filter to Live Reactions

To add a filter to your live video, you need to go to the app on your phone and tap the wand icon. You can select it with a tap. You will be able to draw or doodle on the videos.

The same reactions are featured in Live Reactions. You can choose between Love, Wow, Sad, or Angry and then you can see those reactions on top of the broadcast. Live Reactions appear and disappear in real time, and when your friend reacts to your video or to a video you are both watching, you will see their profile pic and a starburst before their reaction appears.

Facebook Video Ads: How Popular Are They?

People used to think that Facebook was meant for text-based status updates, and that it was also used for images and videos. Not anymore. Video is the king of content on all platforms, with Facebook giving fierce competition to YouTube.

Facebook has captured a large share of the market for business and advertising in videos. How big are videos on Facebook? Creating videos that look good on mobile screens is a special consideration.

To make sure your story is told well on a small screen, play with zoom, crop, and overall visual composition. A survey in April of last year found that 70% of US marketers were using video ads on Facebook. The same percentage of people were investing in video ads on both social media sites.

If it is not the leader globally as well, it looks like Facebook will soon be. A study comparing advertising campaign spend and reach between TV and Facebook videos shows a measure of Facebook video return on investment. The study shows that TV ads are more popular than Facebook video ads, but with a higher investment, the reach is less.

The cost per user is lower on Facebook. The videos that are sponsored are more interesting than the ads. The effort put in by brands to make their content worth watching by their intended audiences has led to a massive increase in the number of views of sponsored or branded videos on Facebook.

Facebook Live Broadcast

According to Vimeo, 80% of online audiences are watching video on Facebook Live as of 2018, which is a huge increase from the previous year. It's no secret that videos on Facebook Live see 3X the engagement of traditional videos shared on Facebook, and millions of users live stream on Facebook around the world. Why are marketers so excited about it?

It's a fun and simple way for them to communicate their brand stories and build relationships with fans and followers in real time. Facebook Live started as a mobile only feature, but now it can be broadcasted from both mobile and desktop computers. We will show you how to broadcast from mobile and desktop devices.

You can also go live on your own page. The status bar should be opened by tapping the text that says "What's on your mind?" The "Go Live" option is shown below.

If you give a description, it will show up on people's News Feeds as a status update above the video. To get people to watch, you need to write a headline that will catch their attention. The White House broadcasted a live example.

The video description appears at the top of the live video when Facebook users view it, like a photo caption or status update. Your broadcast can last up to 90 minutes. The longer you broadcast, the more people will see your post.

Facebook Marketing: A Social Network for Advertising

Facebook marketing is a platform that allows brands to put their products and services in front of a massive audience, and it offers a variety of highly targeted paid advertisements and organic posts. Facebook has moved from being the most prominent social medium on the internet to being one of the biggest marketplaces. It is a great way to show off your product.

Short videos and GIFs are used to capture attention a go, while In-Stream videos are used for a longer TV-like viewing. It is like a small catalog of your products on the Facebook feed. A collection ad consists of a video and four smaller pictures in a grid.

Even if the internet connection is slow, it is still possible to see it in this format. You can use stock images, video editing tools, and even music to create such an ad. Facebook is a great platform for advertising.

It allows brands to reach a wide audience, it provides a variety of targeting options, and it has relatively cheap pricing. It is based on a strategy. You can choose the timing, ad placement, and target audience.

Facebook allows people to opt in to their email newsletters directly in a post. Positive user feedback collected on Facebook can be used in email campaigns to give the feeling of trust. You can collect users' email addresses with SendPulse and use them to join your chatbot in Facebook Messenger.

Facebook Video Marketing

Facebook is the next big thing when it comes to videos, even bigger than the one on YouTube. Video ads have gained a lot of attention. Facebook had more video shares than YouTube according to the firm.

One should not forget that Facebook videos can be used to promote your brand increase reach, engagement, and conversion. Facebook has 2.27 billion monthly active users and 8 billion daily video views. native videos on Facebook are becoming a rage.

About 85% of profile pages are using native videos. The videos on Facebook get more engagement than on the other sites. The first thing you notice is the thumbnail.

A thumbnail is a small version of an image or video that is named so, as their size compares to a human thumb. The title of the video is an important part of the video marketing strategy. It will take between 30 seconds and 10 minutes for your video to be uploaded to Facebook.

Facebook Video Uploading Problem

The bad news is that video uploading causes issues on Facebook that photo uploading may not due to the limited video format supported by Facebook. If you have a problem uploading a video to Facebook, you can read the article and find the best video format. The larger edge of the video should be used.

If your video is less than 16x16, try to keep your dimensions to multiples of 16x for the best compression. The video aspect ratio must be within the range of 9x16 to 16x9 which most videos should have, and the video exceeding the file size or length that the upload page suggests will be rejected. Many other files like FLV, AVI, WMV, and other cannot do the same thing as MP4 because it has a perfect balance between the video quality and size.

You should check the format as well. Some videos are in the format of a container, but not accepted by Facebook. You have to change the format.