What Is Instagram To Facebook?

Social Media Platforms and Brand Awareness

They are two different social media platforms with different approaches to networking. The majority of people on Facebook are people who know each other. You can join your family group, be with your graduation buddies, or be with your workplace colleagues.

You can join communities of people who share your interests such as pets, photography, fashion, movies, technology, travel, etc. Brand awareness is the key to every business which requires you to understand your target audience based on age, gender, interests, etc. Businesses targeting younger demographic on social media are more likely to succeed than businesses targeting older generation users.

Studies show that brand awareness with social media sites is more effective than it is with brands. The visually appealing posts make them more engaging than Facebook. It is better for brand awareness to use social media like Facebook.

Social Media Marketing for Business Owners: How Many Social Media Platform Are You?

If you are a business owner, you may be missing out on opportunities to use both social media platforms as much as you could. You can narrow the scope of your ad campaigns by gender, interests, and region. Even if you are a local company that does business in a specific zip code, social mediads can help you find new customers.

Anyone can create a marketing campaign on social media. Not sure? You can set up ad campaigns for both platforms on your Ads Manager page.

A good agency will be able to increase your return on investment, as they have the expertise to ensure that your ads are visually appealing and your target demographic will view them. Business owners who are savvy do not just focus on households with the largest income, they also target their product at the specific segment they hope to reach. Budget brands should focus on the bottom of the scale while high end brands should target households at the top of the income scale.

Facebook and Instagram are the two hottest social media platforms in world

The two hottest social media platforms in the world are Facebook andInstagram, with 2.32 billion and 1 billion monthly active users, respectively. Thirty-seven percent of Americans now use the photo sharing website, up from 10 percent in 2012 A report suggested that engagement on Facebook is decreasing.

People are still using the platform, but they are not spending as much time on it. While fewer teens are spending time on the platform than before, and engagement is down, Facebook still has the largest audience of all social media networks. It is not enough to just stop engaging with the site.