What Is Kohl's Target Market?

RNC Genter Capital: A New Asset Management Company

RNC Genter Capital helps manage about $2.2 billion of assets for high net worth individuals and institutions, and is led by Daniel Genter. The operator of more than 700 stores is Kohl's. Mr. Genter talked to David Dalley.

It's all about the merchandising. They have cutting-edge lines, their layout is logical, and they target a good market segment. It's not the real low-end consumer, which is very sensitive to the economy, and it's not the real high-end buyer, which is a very unpredictable market.

They target the middle-income consumer. Gap has been suffering because of the fact that their lines get old. They can be lighter on their feet since they don't have any specific items.

They can move lines in and out quickly based on what the market wants. We want a full value of $68 and a basic value of $60 within the next 18 months. That's a 20% to 22% upside.

GRIN and the KOL

If you are looking for a person who does video content, you can use the search box on the right side of the page. You will find many key opinion leaders on the subject. A tool like GRIN can be used to find you.

Finding the best key opinion leaders to work with is easy when you use their advanced search with various parameters. You can build a team of KOLs with you. You need to think of a way to bring value to the opinion leader that you are working with.

They will feel more inclined to work with you as time goes on if you maximize all their channels. You want the KOL to see the benefits of working with you. The KOL can publish content on their social media sites that leads the viewer to their video or their vlog.

Identifying Your Ideal Audience with KOLs

The two terms aren't synonymous despite the similarities. If you are looking to reach a specific demographic, you might want to consider implementing a strategy that includes koLs. Since they're experts on certain topics, they're often considered trustworthy and authentic.

Partnering with a KOL is a powerful strategy for your brand because of their authenticity, which allows them to influence the opinions and preferences of their audiences. A KOL can help you identify and reach your ideal audience. A person who is a koL has done all the hard work for you, she has taken the time to engage with a specific audience, and she has grown a community centered around a specific interest.

AKOL is a great way to reach your ideal audience. Let's say you sell organic smoothie products. Your product is relatively niche, so you don't need to cast a wide net when attracting and engaging new leads.

A KOL can help you raise awareness of your brand help you boost sales. A KOL could have a huge impact on your bottom line, as it is shown by the fact that 82% of consumers say they'd follow the recommendation of an influencer. If you're thinking about collaborating with aKOL, you might consider creating an exclusive product like "Champagne Pop" by Becca Cosmetics and Jaclyn Hill.

If you use her as a co-conspirator, she's more likely to help you identify areas for improvement in your current product or overall marketing strategy, so you'll get the most for your money. It is easy to find a key opinion leader in your industry. You can search for a product or service on the internet, and look at the various accounts that show up as search results.