What Is Linkedin Company Page?

How to Create a Company Page on LinkedIn

The content stream on LinkedIn is where people share and discuss important articles and updates. Your Page is a great place to post company news and updates to your fans, employees, and investors. Users of the professional social network, LinkedIn, benefit from work and career related updates, connections, and interactions.

You can find job opportunities on the website of professional networking site, LinkedIn. If you have any open roles, you can share them on LinkedIn. Your company page on the professional networking site is a place to build a community of people who are interested in your business.

They can connect and collaborate on their interests in your company. Your audience will engage with you by posting interesting questions, behind-the-scenes information, and unique updates. On the other hand, any member of the professional networking site can create and engage in a group called a LinkedIn Group.

Open Groups can be read by anyone, while some groups are private. Your work is done right once you create your company page. Nope.

The easiest part is creating the page. Managing and posting on the page takes more time, work and creativity. Text-only content is not likely to be of interest to all members of your page.

How to Use Social Media for Business Promotion

Although many people only use the social media site for job hunters, it is also an effective tool for generating new business leads and nurturing referral relationships. According to Ardath Albee and Jill Konrath, 84% of users generated several business opportunities from the use of LinkedIn. Your company should post as many status updates as you can support.

As you post more often, you will reach more people. Companies that post 20 times a month reach 60 percent of their followers with 1 or more updates, and 20% of followers are reached with one status update. You can introduce new products or services to your customers with the help of the company pages on LinkedIn.

Links to your website can help readers find more information and convert visitors into warm business leads. Consider how you can use stories, Infographics and photos to give users a positive impression of your company. Users can get a glimpse of how your company thinks and acts with visual stories.

B2C Publishers: Where is Linkedin?

Linkedin is not the most obvious place to have a presence for B2C publishers. The social network can still be used to promote your company values, work and job openings to a professional network. Group are places where Linkedin members come together to discuss their interests.

Group can range from very wide topics to niche areas of interest, and people have to be part of a group to post and participate in the discussion. Linkedin can change their algorithms very quickly, like Facebook, and can favour one over the other very quickly. Publishers can set up Groups and Pages together.

Share and Share with Your Employees

Content that adds value to your audience is something you should always share. Sharing and creating content on your Company Page is a great way to increase engagement. Inform your employees of new content on your Company Page every week and encourage them to share it with their connections.

You can copy links from the Company Page posts. Employees can share with their networks. Targeted and sponsored updates are available for your company's updates.

Make sure the content you promote has a call to action and form that can help you capture your viewers, such as an eBook download or event registration. They are interested in your content. You could forward the contact to a sales rep who can build a relationship and sell it.

What is a personal LinkedIn page?

It can be difficult to understand the place. Many small business owners are hesitant to use social media because it is not for them. It can be difficult to figure out how to use a professional networking site.

The difference between a personal page on LinkedIn and a company page is that one is about you and the other is about your business. The difference between a personal and business Facebook page is mimicked by LinkedIn pages. Even if you are a business, you should still have a page on the professional networking site.

Think of your personal profile page as a resume or CV. Your personal page is where you can put all of the information that you want to share. Similar to a Facebook business page, your LinkedIn company page should be used to share and post company news, as well as relevant information.

How much do you have to spend on LinkedIn?

Your profile is 100% on the professional networking site. You know how to make connections. You are part of groups.

If you don't have a company page on LinkedIn, you're not taking full advantage of all that the professional networking site can do for you. The top business social networking site is LinkedIn. You can see how much opportunity is available to you if you use the company page on LinkedIn.

You don't have to pay someone to design or write it, unless you want to. The last tab, analytics, is a rich resource. You can see page views and unique visitors for your overview, careers and products and services pages.