What Is Linkedin Video?

LinkedIn Videos: How to Share Native Video on the Web

native video on LinkedIn is more likely to grab attention than embedded videos. Facebook native videos garner 10 times more shares than linked videos, a boost that likely also holds true for LinkedIn native videos. The company videos that appear in the LinkedIn video ads are sponsored.

Video ad campaigns have the potential to increase brand awareness, brand consideration, and lead generation since they are typically served to a larger, more targeted audience. Sharing native video on the web is a three-step process. Mobile allows you to record and post in-app, whereas desktop requires a pre- recorded video.

Shared Video on LinkedIn

Video is the fastest-growing ad format and gets on average 3 times the engagement of articles, according to LinkedIn. Quality video content on the site is bound to benefit anyone who posts it. A shared video is a video that is published by simply copying and pasting an external video link into a post.

They could be a video from your channel on the video sharing website. Native videos are uploaded directly to LinkedIn from your mobile phone or computer. They are uploaded for the LinkedIn platform and tend to win more engagement, interaction, and shares than the other videos.

The text that accompanies your videos is important to your headline. It should be a short summary of what will be covered in the video. It shows the importance of knowing where your audience is before you make the content.

Customer research is the first thing to do to maximize the effectiveness of your videos. Remember that LinkedIn is a business platform. There is no better way to grow your reach and interaction in that environment than to reveal useful insights into your industry niche.

Make it easy for them to get to know you and make a short video about you. It should help them understand what you do and what you hope to do. A relatively quick and easy way to generate content that builds excitement and buzz around your business is to reveal sneak peeks of products, events, openings, or anything you have coming up.

Short Video Ads

Video ads can be as long as 30 minutes, but they can be as short as three seconds. Your short film will be compressed because they cap the file size at 200MB. It can be as short as three seconds to 10 minutes for native videos or 30 minutes for video ads.

Content marketing can be more or less. A study by LinkedIn showed that videos under 30 seconds had a 200% increase in view completion. Video ads must be horizontal with an option for a widescreen version.

You can either shoot a video at 1920 x1080 or 1440 x1080, whichever is higher. Social media is an obvious channel for new announcements. Video is a great way to show off new features on a more engaging level, and it is also a great way to demo new products.

LinkedIn Video Strategy

A solid LinkedIn video strategy is a sound investment, as roughly 85% of video marketers report that video marketing offers a positive return on investment. Videos on LinkedIn can reach a lot of people. Understanding how to format and craft them is a central part of your overall content marketing strategy.

If you want to be able to track the effectiveness of your video marketing efforts on the platform, you have to understand what you're trying to achieve. The stage in the buyer's journey is reflected in the broader category of your campaign objective. Take time to research what kind of content is best for your goal.

Take steps to make your video stand out once you have a picture of what you want. You can log into the campaign manager of the professional networking website and select your objective, then post your content in a tailored video format. A solid LinkedIn video can be a great asset to your content marketing efforts, so it serves you to understand how to do them right.

Video Ads on LinkedIn

In the year 2015, the platform started advertising on it after seeing enough success to launch video capabilities. Video is an engaging social format. The videos on the social network are worth the investment.

The three different styles of videos are landscape, square and vertical. The social network is perfect to share videos of any size. Are you looking to promote your video through paid ads on the social network?

You can use the same formats from the same videos. The same specifications for organic and paid video are needed to ensure maximum visibility. The second-largest search engine behind the one at the other end of the spectrum, is called YouTube.

For marketers, the space on the video sharing website, YouTube, is a great place to promote, educate and share video content. There are a few video ad formats that you can learn if you want to advertise on the network. According to data from the internet giant, brands advertising on the video sharing website often get a 20% increase in traffic.

LinkedIn: The Longevity of the Tech Company

The longevity of the tech company is a tribute to its utility and dominance in its niche in social media, which is what it does best. 40% of people who use the platform daily access it, and they make up over 1 billion interactions a month. You only have a few minutes to make an impact, because LinkedIn is rarely used.

Users only spend 17 minutes on the professional networking site. You can share different types of content on LinkedIn. Links to your website, slideshows, and video are some of the most popular types of content that you can post on your profile.