What Is Mcdonalds Doing Right?

The McDonald's slump: A new window on fast food

People like to hate fast food. The industry sells cheap fare. It teaches bad eating habits.

Its deep- fried calories are a factor in the nation's health problems. McDonald's slump is a sign that times are changing for fast food. Children are eating less of it.

The percentage of children who eat fast food on a daily basis fell to 32.6 percent in the year 2009, and to 38.6 percent in the year 2010, according to a study. McDonald's said it would stop using chicken raised with antibiotics that are important to human health because of the growing concern about drug-resistantbacteria. It would allow the use of antibiotics that are not harmful to humans.

The change is important. People are dying from new breeds of superbugs that are resistant to drugs because meat companies have been using antibiotics for decades. 80% of all antibiotics sold in the US are bought by cattle ranchers and other agricultural users, according to Eater.

All antibiotics are being removed from the chickens that are used by the company. Pressure may be on the company to cut back on antibiotics in its chicken. The new dark roast coffee was introduced last year and is being sent to US restaurants to make frozen beverages.

The Growth of McDonald's

How did the chain grow from a single restaurant to an expansive corporation? The full answer is more than a short one. Consistency, innovation and resilience are three characteristics that stand out when considering the decades-long success of McDonald's.

The curriculum is based on four concepts. He learned from his first years in the business. McDonald's franchisees have been taught how to run a restaurant the way Ray Kroc envisioned over 60 years ago by Hamburger University.

Customers know what to expect when making a decision where to eat. McDonald's success is set in part by the early efforts towards process repetition and efficiency, which helps the fast food chain stay on top in a culture where producing at a quick pace is expected. Staying consistent with the core components of your business doesn't mean that you have to change anything.

You can make changes to your product without causing disruptions with a solid foundation and established processes. McDonald's has achieved a lot and will be the most famous company ever. Entrepreneurs will learn from the lessons the corporation showcases as they strive to make their company the best it can be.

How Many Cows Need to Make a Burger?

You may have never wondered how many cows it takes to make a burger. 500,000 pounds of beef is processed per day. About 2,609 cows are made into burgers in the US.

McDonald's is not fresh, even though the Preservative was mentioned. The burger on Day 1 was different than the burger on Day 180. Next time you eat there, be aware that your burger might be a few days old.

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Communication in a Business

A good communicator is the most important ability a manager needs. Good communications involve being understood by many groups. A manager will need to negotiate with subordinates, superiors, colleagues, trade unions, government official and outside agencies.

Marketing knows what customers want and how to improve it. McDonalds have to keep researching the market for their business. Everybody in the department is concentrating on what the customer needs, that's what marketing is about, it's a separate function.

Market research includes customers doing questionnaires. A marketing-orientated company always tries to be one step ahead of the customers and its competitors by researching what customers want then fulfilling them. First line managers, sometimes called supervisors or foreman, are the ones who are concerned with getting the job done.

Everyone on the board is always communicated to. Managers make decisions about what to buy and where to sell it. The type of decisions that managers are allowed to make depends on where they are in the management ladder.

Management is an important part of decision-making and occurs in every function and at all levels. All decisions makers have to go through the same process when making a decision. All of them have to decide on the outcome or outcomes after some form of appraisal of the situation.

The McDonald's Dollar Menu

McDonald's has been trying to improve the quality of its food, realizing that fast casual chains that offer higher-end fare with the convenience of quick-service restaurants are growing at its expense. Its reputation for having crummy food is not going away. McDonald's is no longer just about burgers and fries, but it also has drawbacks.

McDonald's hosted a webcast with its franchisees last year to alert them to the growing number of customer complaints about employee unfriendliness. A lot of people think that it's not just the food that's cheap at Mcdonald's. It's not fair.

80% of the restaurants are owned by independent franchisees, which work on leaner prices. Those siding with the union's push to double wages at Mcdonald's may be avoiding the chain on principle, even as most of its burger peers are holding up better in terms of comps. The Dollar Menu emphasis that served it so well in its heyday is one of the reasons why McDonald's needs to return to its roots.

It isn't likely to work. Do you think sales would increase if Mcdonald's removed fancy coffee drinks, chicken sandwiches, and gourmet burgers from its menu? It would lose more customers than it would gain by going back to basics, even if it did improve its speed of service.