What Is News Release?

Reaching the Masses of Business

A press release, news release, media release, press statement, audio release or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something supposedly newsworthy. Regardless of the size of the company, you can reach the target audience you want to reach with new media. You can decide how your news is distributed.

Ten years ago there were many options. The editors and publishers are no longer in control of your content thanks to the online communication era. Sharing your news can be done in a number of ways.

A Press Release for Small Business Encyclopedia

The Small Business Encyclopedia defines a press release as a brief, printed statement that outlines the major facts of a news story in journalistic style. A press release should be written in third person, citing quotes and sources and containing standard press release information. The summary of the press release is often below the headline.

The summary should draw the reader in quickly and motivate them to learn more. It's important to include a location and date stamp at the beginning of the first paragraph since a press release is supposed to look and feel like a story in a newspaper. Something like "Palo Alto, CA - February 5, 2007.

The first sentence of a press release should summarize the main news in 25 words or less. The rest of the press release should answer all of the questions a journalist might have about the product, service or event that you're announcing. A press release should not be read as promotional.

Embargoing the Information in a Press Release

A press release is an official statement that is delivered to members of the news media for the purpose of providing information, creating an official statement, or making announcement directed for public release. Press releases are considered to be original sources of information. A press release is usually composed of nine structural elements, including a headline, dateline, introduction, body, and other components.

Press releases are usually delivered to news media electronically, ready to use, and subject to an embargo. The traditional distribution model involves the business, political campaign, or other entity releasing information to the media hiring a publicity agency to write and distribute the information to the newswires. The newswire scatters the information as it is received.

The announcement becomes public knowledge. VNRs can be turned into a podcasts and posted onto newswires. A story can be kept running by engaging with community websites.

Many journalists and feature writers watch and comment on community websites. The information in a press release is embargoed if it is distributed before the public is aware of it. News organizations are not allowed to report the story until a certain time or date.

Video News Releases

A video news release is a segment of video that is designed to look like a real news report, but instead it is made by a public relations specialist, an advertising agency, or a corporation. A VNR is given to television newsrooms to use as a tool to shape the opinion of the public, to promote the products or services that a business offers, to publicize an individual, or to support some other type of interest, with the intent of gaining attention. Video news reviews used to be sent to news agencies via video cassette.

They are easier to assess now that they are fed through satellite. When a news agency gets a video news release, they give it a once over and read any documentation that may be necessary. News agencies decide how to incorporate the VNR based on their discretion after reviewing.

A Remark on Press Releases

You will definitely consider press releases if you are thinking about public relations strategy. Many know what they are, but few know how to use them. A press release is a written communication that reports on an event or circumstance.

It is usually tied to a business organization and provided to media through a variety of means. The media will run with a press release if it issued. The same questions will be asked by media outlets.

Does it benefit the community? You should consider other outlets that might pick up your press release. If you're lucky, you may be able to promote it within your social networks.

Some press releases may have time limits on when the media can begin reporting or allow only certain sources to report them immediately. They may be offered to other news services, websites, or blog owners at a later time. If you want to start coverage on a secret, you might specify a date.

There is a debate about whether the last approach is really a press release or a news release. Social media gives your customers a direct line to you. If your information is not riveting, take a step back.

Why Do Press Releases Matter?

A press release is a great way to get people talking about a product or partnership. It encourages reporters and journalists to cover the story and build trust with the audience. The goal of a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores.

The benefits of press releases are clear. Press releases alone can't support a marketing strategy. They are limited in reach and can be shallow.

The good is showcased in the press release. If numbers came in where they did and if they exceeded their guidance, there is a narrative. The stock market tends to move wildly after an earnings release because the new financial information makes the market revaluing the company.

A Press Release for Business News

Any topic that is deemed to be of interest can be covered in a news article. News articles are usually about a subject in detail, whereas a press release is usually about a single event. If you could have sent your press release out a month ago or a month from now, it is not a good use of your press release.

Press releases are used to keep journalists, editors and the public updated on current, relevant information related to your business with who, what, when, where, why and how elements. A press release can increase rankings in search engines and appear on highly-trafficd news sites, and can be used to drive traffic to a site of their own. A press release can help you stand out in the crowd.

It is announcement about you and your business. Press releases appear when your business is searched. Press releases are beneficial for small business owners, social media experts, and those in the restaurant, real estate, insurance, law and e-commerce industries.

The Sharpie Liquid Pencil: A New Look at the Trends in Mobile Phone Behavior

Press releases never do that. Press releases are usually spray and pray. Most of the reporters and editors don't read them.

A badly written press release makes your firm look stupid. If it sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. The release will look like a story if a good reporter is involved.

There are plenty of reporters out there. The signature gift wrap is available with the purchase of most Apple products, including iPod, iPad and iPhone. Eligible students and faculty can take advantage of special education pricing on Apple products.

Apple has a variety of computers, including the best personal computers in the world. Apple has a store online for its iPods and iTunes. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

The Sharpie Liquid Pencil has a line width similar to a mechanical pencil but it doesn't smudge or cause a break. The pressurized liquid graphite is erasable for up to three days after which it becomes more permanent. The retail price for a single pack is 99 cents and the double pack is 99 cents.

The X-ray Mirror State

We'd be very surprised if it doesn't exist, even though it hasn't been officially announced. The sequel to Grand Theft Auto 5 is one of the most-played and most- purchased games of all time, and it's a sure bet. The release date for the game is rumored to be in 2025.

The tip says that the game is set in a modern-day version of Vice City that will expand change over time. There were rumors that the next iteration of the game could be set in Miami. There is a single male character in the game, which is set in the 1970s, and there is a chaptered story like Red Dead Redemption 2.

The official support account for the Grand Theft Auto franchise is telling fans to "stay tuned" for updates on the social networking site. You would hope that a PC port of the game is also happening. It may not have a simultaneous launch, but that extra bit of polish and development time has paid off so far, so hopefully PC fans are willing to wait a little bit again.