What Is Starbucks Global Market Share?

Fast Food: A mature market

Fast food is a type of mass-produced food designed for resale and with a strong priority placed on speed of service, compared to other factors involved in the kitchen. Fast food was created to accommodate larger employees, travelers, and wage workers who often did not have time to sit down to wait for a meal. The first fish and chip shops in Britain were in the 1860s.

The United States had drive-through restaurants in the 1950s. The term "fast food" was first used in a dictionary. Fast Food is a market that is mature and has a few large competitors.

McDonald's had a market share of 21.4%. McDonald's has a strong focus on customer service, response to competition, and marketing techniques early on in their development. Starbucks had a 7.5% market share.

The Starbucks Nitrogen Cold Brew Cans Launched in Brazil and Vietnam

The market is driven by a number of factors, some being increasing demand for certified coffee products, acceptance of single-serve coffee brew systems by the consumers, and constant innovation by top players in the coffee market. Some consumers in developed economies are expected to switch from instant coffee to more premium options for reasons of quality and flavor. The market dynamics are changing because instant coffee has lost its base of younger consumers.

Brazil and Vietnam are the countries with the highest production of coffee in terms of volume. Brazil is the largest producer of green coffee with 3.6 billion metric ton. The global coffee market is dominated by a few players, like Starbucks Coffee Company and The Kraft Heinz Company.

The private-label brands, such as Tchibo and the Massimo Zanetti Beverage Group, are trying to increase their market share in the coffee market. Starbucks launched ready-to-drink Starbucks Nitro Cold brew cans in February 2020. The company is called PepsiCo Inc.

The Starbucks & Hollys Coffee in Korea

Starbucks could reduce the risk of Asian operation by running businesses through joint venture with local retailers. Since Starbucks did not have the experience or expertise to perform in the Asian market, it is necessary for Starbucks to share local companies' know-how and wide domestic networks to perform in the Asian market. licensor's patent, know-how, trade mark and technology are used by companies when they make a licensing contract with the company.

Franchising gives the franchisee the support of the franchisor in relation to operation and management. Franchisor could be involved in the operation of the franchisee. The Coffee Bean has more focused on the quality of coffee than Starbucks did, as they wanted to provide customers with more than just coffee.

It is essential that the franchisee is encouraged to serve more people because of the strategy to serve coffee to as many customers as possible. Franchising can give high motivation to the person who is doing it. It means that they can expect more profit from serving more customers.

Cost saving is the last reason. If it had entered the overseas market as FDI, it would have cost more. Extra cost could be avoided by franchising.

Franchisors can lose control of their operation. It might be difficult to keep high quality of service and exert a bad influence on its brand because of the lack of authority of the franchisor. The Korea Food and Drug Administration uncovered the coffee bean because it had used a wrong ingredient.

Starbucks in the Age of Interconnectedness

The concept of the world being flat has been extended beyond geographical boundaries. Globalisation is not an expansionary mindset anymore and it is a strategic imperative to identify growth opportunities. The organizations are looking beyond their markets.

Digital and social marketing practices have led to a level playing field for both customers and businesses. Price wars are becoming more common. How can organisation maintain their core brand identity in a world of interconnectedness?

Businesses at both local and global level have been severely impacted by the global recession. The question is whether there is a constant need for brands to adapt or face extinction if they practice consistency. Starbucks has been expanding quickly and strategically.

In 1996, it opened its first international store in Tokyo, followed by the UK in 1998 and the first Latin American store in Mexico City in 2002. The brand opened its first store in Vietnam in the year of 2013), after increasing its footprint to cover Russia. In February of this year, it entered Brunei, the 15th market in the Asia Pacific Region and the 64th market globally.

In 2015, it opened stores in Panama and achieved 99% of ethicallysourced coffee. Starbucks has spent a lot of money on various marketing campaigns. The company invested around 200 million dollars on campaigns during the low growth phase.

The Global Tea Market

The report contains analysis of the tea market. The report presents an in-depth analysis of the market size and trends of tea. The report identifies the key factors that are changing the market scenario and gaining a competitive edge.

The global tea market may be driven by consumer awareness of the health benefits of herbal and green tea. The market growth is fueled by factors such as rise in disposable income of consumers, changes in taste and preferences, and introduction of additional healthy ingredients in tea by different market players. The easy availability of tea is expected to encourage the growth of the Asia-Pacific green tea market.

The growth in China is expected to lead to a faster growth in world green tea production. The promotion of tea schools and tea art training is one of the ways the millennials are increasing their tea consumption. China's export of green tea has been growing due to increased consumption.