What Is Walmart Goal And Mission?

Walmart - A Global Leader in Supply Chain Management

Walmart has built a loyal customer base because it has stayed true to its purpose and consistently striven to offer low everyday prices to its customers. Walmart customers know that they can count on low prices. Walmart is a leader in supply chain management.

Walmart has pioneered a number of approaches that help it remain competitive in the price war against its peers. Many small to mid-size businesses think that getting their products onto the shelves of Walmart is a way to win an Olympic gold medal. In 2004, about 10,000 suppliers applied to become Walmart vendors.

Only about 200 of them were accepted. Walmart realized that employees played a very important role in the success of the retail business and gave a lot of importance to them. Walmart employees are referred to associates.

The associates are encouraged to manage their own areas. Every sales associate is given information how much their department sells, how much inventory they have, and how much profit they make. Walmart is a story of innovation and resilience that has led to global leadership in the retail marketplace.

Walmart was aware of when they needed expert help and they did it on their own. Walmart's strategy is based on knowing what they need to best, and leaving the rest to others who are better positioned to do. Walmart has done a great job of growing and specializing in marketing and working with a trusted business advisor may be the right approach.

The Value of Lower Selling Prices

There is a question of whether lower selling prices are a true value for money. They are able to sell low priced products because they import cheap products. Walmart has chosen quantity over quality.

Buying by the bulk helps to cut down on costs but are they bringing in quality products that are safe and durable for consumers to use? Commercial products like cosmetics, fabric softeners, toilet paper rolls, some packaged foods, and so on, are not usually seen as safe. It is clear that they want to be seen as the ideal place for convenience, affordability and flexibility, not the company's offer, and that's why they want to be seen as such.